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Live streaming 101: What is it and why should marketers care?

Live content has been appealing to audiences even since the age of television, as it creates the fear of missing out. Unsurprisingly, the live streaming market hit as high as $545 billion in 2018, according to Deloitte.As the online business has grown significantly in recent years with an increasing audience, live streaming is becoming one of the most sought after tools, especially in regions where e-commerce is a common practice.In China alone, the online live streaming industry was assessed…See More
Jun 2, 2020
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Jun 2, 2020

Keven jenkins's Blog

Live streaming 101: What is it and why should marketers care?

Posted on June 2, 2020 at 4:50am 0 Comments

Live content has been appealing to audiences even since the age of television, as it creates the fear of missing out. Unsurprisingly, the live streaming market hit as high as $545 billion in 2018, according to Deloitte.

As the online business has grown significantly in recent years with an increasing audience, live streaming is becoming one of the most sought after tools, especially in regions where e-commerce is a common practice.

In China alone, the online live streaming…

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