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Mariya Mazart
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Model of advertising Google

Posted on August 24, 2019 at 5:20pm 0 Comments

Google found its model in 2001: pay for every click on an ad. Advertisers pay Google every time someone searches for an ad link to their website when they search. Google shows advertising information to the largest advertisers along with search results.

According to the advertisers, the motive here is clear: you pay only when your advertising reaches potential interested parties.

This is a far more rational way than paying for newspaper advertising.

Even if a contingent…

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