The last decade and a half has seen the flourishing of several ecommerce websites. These websites sell everything online right from grocery, books, electronic items, food, clothes and stationery. An online shopper can browse through the different products and compare the price of a product or service on different websites before buying it online. An Ecommerce website must be optimized in order to rank high on search engines. So, in order to reach out to both prospective customers and loyal…

Link building is an important part of Search Engine Optimization process which plays a major role in the ranking of a website on search engine results. The leading search engine Google prefers natural link buildings techniques as opposed to paid links or exchange links. A link from a trustworthy and authoritative website will help you to achieve a high position on Google, Yahoo and Bing. You can evaluate the worth of links through popularity of the website, quality of the content and the age…

PPC advertising is the most controlled and quickest way to bring your business in front of the people who are interested in your products and services. It is easy to manage your expenses through this paid marketing campaign because you only pay for qualified traffic. The results of the PPC advertising campaign can be easily tracked and measured. And you can easily make changes to any stage of the marketing campaign. PPC brings desired customers to your website, improves conversion ratio,…

While internet opened the opportunities for digital marketing and online promotion, it had some negative pitfalls too. In a wired world, it is very easy for a business rival, a former employee or a dissatisfied customer to cast aspersions on your product quality or service. A negative impression about your brand or service can lead to a loss of reputation. There is…