You have probably heard the words Search Engine Optimization and Pay Per Click tossed around, but you may not be 100% familiar with how each of these search engine marketing tactics works. There are two main differences between SEO vs PPC. The first is how traffic is obtained, and the second is where listings appear on the search results pages.1.) Organic Traffic: Search Engine Optimization or SEO is the organic way to rank in search engines. This means it does not require money – it’s free!…See More