In 2015, in-app purchases through iOS applications raked in more than $14000 million from users worldwide. The figure consolidates the position of in-app purchases as the most profitable channel of app monetization (in-app ads, on average, work better on Android apps though). It has already been forecasted that the value of in-app purchases will inch towards $37000 million by the end of 2017. Learning how to include in-app purchase options in mobile apps is an…

Two days of pure, unadulterated fun – that’s what the entire Teks team was planning for, this weekend (5-6 April). We had animated discussions, frantic search for cool weekend destinations on the internet, and even a couple of heated arguments – before Mandarmani was zeroed in on. Those who were willing to get on board were asked to raise hands – and everyone (that’s right, every single Teks guy and gal!) had both their hands up.…

Teksmobile was not always the competitive, top-of-the-line app development team that it is now. It had to overcome various hurdles, most of all, it had to nurture and grow its developers in Australia to become better acquainted with its goals and channel their skills towards them.

When React Native came around and proved its mettle as a cross-platform development platform, the crew was in a sudden requirement of talented players who could take us up to this new course that had new…

In an ideal, utopian scenario, the conversion rate for mobile applications should be 100% – i.e., every app that is launched at the store(s) would be downloaded and installed. However, in the actual world – things are far from being that rosy, and as an app developer, you can be fairly pleased if the conversion rate of your applications hover around the 2% mark (biggies like Dropbox and Evernote and Google Drive have 4%-5% conversion rates). The conversion rate also varies across categories…