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Posted by Kathleen on August 4, 2020 at 4:44am 0 Comments

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Posted by Nicole on August 4, 2020 at 4:43am 0 Comments

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Benefits Of Market Segmentation

Posted by Rumi Pawaskar on August 4, 2020 at 4:43am 0 Comments

Using various forms of market segmentation, you can target consumers based on specific features, develop more productive marketing strategies, and identify opportunities in your business. 

Market segmentation is the process whereby a target market is divided into smaller, more defined categories. Customers and viewers get segmented into groups that share common characteristics such as demographics, preferences, needs or location. …

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