Whilst the mandated closure of cafés, restaurants and other foodservice establishments led to a steep decline in on-trade volume sales of RTD tea in the United Arab Emirates in 2020, off-trade volume sales declined as a consequence of the rising health awareness. Due to the sugar content associated with RTD tea, consumers in the United Arab Emirates have been opting more and more for soft drinks that are perceived as healthier such as bottled water and 100% juice. The significant growth in…

Although off-trade volume sales of RTD tea saw increased, albeit marginal, growth in 2020, on-trade sales were negatively affected by the widespread foodservice closures during the COVID-19 pandemic, and although some on-trade volume growth was still recorded, it was nevertheless half that seen in the previous year of the review period. On-trade sales, however, account for only a small percentage of overall sales in RTD tea.

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In 2020, off-trade volume sales in off-trade RTD tea remained positive as retail channels remained open during lockdown and extended their operating hours to accommodate the influx of customers during curfew hours, normally from 0600-1400hrs or 0600-1500hrs. On-trade volume sales, however, declined sharply due to foodservice closures and the absence of the option of RTD Tea of brands on e-commerce platforms.

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While RTD coffee on-trade volume sales remained negligible in the United Arab Emirates in 2020, off-trade volume sales declined as a consequence of the growing tendency among consumers to opt for beverages that are naturally healthy such as bottled water and 100% juice. The significant increase in retail sales in current value terms is merely a result of excise tax of 50% on products with added sugar that was introduced at the beginning of 2020 which led to a significant increase in prices…

Arla Foods Amba, the national brand distributor for Starbucks, strengthened its leading position over Nestlé Saudi Arabia LLC, amid the closure of foodservice outlets and a channel shift to off-trade supermarkets and hypermarkets. Arla’s surge in value sales was partly thanks to social media fans on Instagram and TikTok, creating videos and a ‘Secret Starbucks Menu’ containing recipes on how to make innovative RTD coffee drinks at home during the COVID-19 lockdown. The popularity of a recipe…

At the beginning of 2020 all juice products with added sugar were subject to excise tax at a flat rate of 50% of the retail unit price. This caused juice off-trade volume sales to decline in 2020, though off-trade current value sales increased due to the resultant price hikes. Whilst the tendency to stockpile among consumers in the early stages of the lockdown in March led to a temporary increase in demand for juice through retail, this was not enough to compensate for the overall decline in…

In an effort to mitigate the impact of unit price increases incurred during the pandemic and attract cash-strapped consumers, retailers and manufacturers offered regular price promotions in juice in 2020, and these were popular with South African consumers. Private label brands of juice also performed well as they offer good quality products at reasonable prices. In addition, some consumers shifted to more affordable products such as juice drinks (up to 24% juice) or moved towards…

In response to the COVID-19 pandemic, major nectars manufacturers such as Almarai Co Ltd, National Agricultural Development Co and Al Rabie AlSaudia Dairy Co Ltd began launching reduced and no sugar options, as demand grew for healthier, immune boosting products and in order to avoid the 50% sugar tax that came into effect in December 2019. Many nectars players reduced sugar content in their products to zero and added white grape juice to enhance the taste and increase the juice content to…

The mandated closure of cafés, restaurants, theatres and sporting venues during the lockdown led to a steep decline in on-trade volume sales of carbonates in 2020. The closure of on-trade establishments led to a slight increase in consumption of carbonates at home and therefore an increase in volume and current value sales through retail in 2020. Nonetheless, the imposition of excise tax, which was implemented towards the end of the review period, had a more pronounced impact on the…

Coca-Cola South Africa (Pty) Ltd continued to dominate carbonates in 2020 with a wide product portfolio, supported by its strong marketing and promotional campaigns. Due to significant price increases linked to the sugar tax, the player lost value and volume share last year and initially resorted to new smaller pack sizes at the same price point to retain its profit margins, such as replacing its 500ml PET bottles with 440ml. Along with other manufacturers and retailers targeting…

In 2020, the widespread closure of foodservice establishments as a result of the COVID-19 pandemic led to a channel shift and an increase in at-home consumption. In early March, the Saudi government implemented shutdown orders for malls, shopping centres, airport halls, mosques, restaurants and cafés. However, in April and late May, restrictions on restaurants and other foodservice channels were eased during Ramadan, with consumers being permitted to queue outside and be served by an outside…

In 2020, the widespread closure of foodservice establishments as a result of the COVID-19 pandemic led to a channel shift and an increase in at-home consumption. In early March, the Saudi government implemented shutdown orders for malls, shopping centres, airport halls, mosques, restaurants and cafés. However, in April and late May, restrictions on restaurants and other foodservice channels were eased during Ramadan, with consumers being permitted to queue outside and be served by an outside…

The lockdown led to an increase in demand for bottled water in the early stages of the lockdown in March whilst consumers were stockpiling essential food and beverages. As the weeks went on and consumers felt reassured about product availability, bottled water volume sales stabilised in April. On-trade volume sales declined steeply during 2020 as a consequence of the mandated closure of cafés, restaurants and other foodservice establishments. There was a marked increase in demand for larger…

Some stockpiling of bottled water was noticed in South Africa in spring 2020 at the start of the initial lockdown. However, there were few issues in terms of limited stock and these were addressed quickly so did not positively impact volume sales. Larger pack sizes (5L) were especially popular for home consumption with white collar workers working from home as part of lockdown, and there was a reduction in smaller impulse purchases as a result. Private label brands also outperformed branded…

Total volume and value sales of bottled water actually benefitted from the COVID-19 pandemic in 2020, and this category recorded growth. This was due to stockpiling and bulk buying of bottled water as the government enforced curfews and implemented periodic lockdowns in major cities, including Makkah and Madinah, in early March. Consumers feared that supermarkets would be included in lockdowns, and they therefore boosted their home supplies in anticipation of this. Players in still purified…

Dishwasher penetration in Germany is among the highest in the world, with roughly three out of every four households owning one. In theory, the outbreak of COVID-19 should have provided an opportunity to increase sales of these appliances. Germans have spent more time at home since the start of the pandemic, especially during lockdown periods, leading to higher usage of tableware and by extension more frequent usage of dishwashers. Another factor ostensibly in the category’s favour is that…

Given that growth in consumer appliances volume sales in Germany was already stagnating due to the high household penetration of many product types, the COVID-19 pandemic unsurprisingly resulted in a negative performance for the market as a whole in this regard in 2020. There were mixed factors at play, however, and it was not just a straightforward situation of economic woes bringing sales to a halt. In fact, a proportion of households – notably those in the higher-income segment – managed…

The combined impact of COVID-19 and weather conditions in Germany caused overall volume sales of air treatment products to decline in 2020, and at a slightly faster rate than in the previous year. While the country experienced very high temperatures for a few weeks during the summer, the heatwave was not as intense as in 2019. As a result, demand for air coolers fell, reversing the expansionary trend observed earlier in the review period. Meanwhile, the declining trend in volume sales of…

Refrigeration appliances volume sales in Germany declined in the three years prior to 2020, mainly due to maturity. The COVID-19 pandemic had a mixed impact on the category’s performance, but the net result was that the rate of volume decline slowed slightly as compared to 2019. On the one hand, households facing more financial uncertainty tightened their belts and postponed making big-ticket purchases, including replacement purchases of refrigeration appliances. On the other hand, broader…

Overall volume sales of personal care appliances in Germany declined in 2020, with most categories posting negative results in this regard. While this was partly because economic uncertainty arising from COVID-19 led consumers to rein in non-essential spending, demand was also weakened by the societal fallout of the pandemic. Specifically, as Germans spent more time at home during the year due to lockdowns, social distancing and remote working, many were less inclined to maintain their…