One of the most crucial factors for your brand’s success is your “Brand Image”. Social listening is a measurement tool that tracks and analyzes the conversations about your brand on social media. It helps you to analyze your customer feedback and discussions.

When people have to share their feedback, they often choose social media and share their experiences with your brand. Social listening helps you to find out what your customers are saying about your brand and helps you to take proper measure to tackle negative feedback. Being active on social media helps you to engage with your customers actively and creates a “Responsible brand” image of your brand.

Source:- 6 Best Social Listening Tools

Unlike social monitoring, social listening helps you to find the root cause of the mentions of your brands. It helps you in altering your marketing strategy as per your customer feedback. You can create content the way your audience wants and come up with new ideas.

Social listening helps you to adopt a customer-oriented approach and focus on creating a better customer experience. These social listening tools can help you to get started with the process:

Keyhole

Keyhole helps you in measuring the metrics of your social media campaigns. It helps you in tracking hashtags and provide real-time metrics like reach, impressions, engagement etc. It automates your social media and saves your time. Their user interface is simple and easy to use. You can share your live dashboard with your clients.

They offer the feature of social listening for platforms like Twitter, Facebook, YouTube, and Instagram. You can also perform sentiment analysis and analyze the image of your brand from the customer’s point of view.

Hootsuite

Hootsuite allows you to manage all social media channels in one place. Hootsuite is a social media automation tool that helps you schedule your post in advance across your social media channels. It helps you manage your social media content with ease and let you filter your search by hashtag, location, and language.

Hootsuite also measures your social media campaigns and improves ROI. Hootsuite has different marketing solutions for business and enterprises.

HubSpot

Hubspot is an all-rounder marketing tool that helps you with your marketing, sales, and service-related requirements. Hubspot offers free CRM that helps you in organizing and tracking your leads. It also provides content management software with features like website themes, SEO, and much more.

Your marketing needs like analytics, lead generation, and marketing automation is also taken care of by their marketing software. Hubspot acts as a centralized tool to manage your business activities.

Union Metrics

Union Metrics is an analytics tool that offers features like profile analysis, keyword listening, competitive analysis and campaign reporting. It helps you in building an effective social media strategy.

Union Metrics also offers a social media listening tool with features like sentiment analysis, real-time monitoring, and social media insights.

Sprout Social

Sprout Social is a platform for all your social media activities like social listening, engagement, analytics and posting. It helps you understand your audience by giving you insights from your social media accounts. It also helps you in reaching your audience by planning and scheduling your social media content. You can also measure the performance of your campaigns with the help of their dashboards.

Mention

As its name suggests, Mention helps you in tracking your brand mentions online. Mention helps you in monitoring your social media and analyzing your competition. You can improve your social media strategy after analyzing your insights. You can also organize your content with their editorial calendar.

Conclusion

Social listening tools help you to establish an engaging relationship with your customers. These tools help you tackle negative and positive feedback timely and improve your brand image.

John Smith is a Technology expert and has been working in the technical industry since 2011. As a technical expert, Jason has written technical blogs about computer software, internet security and reviews for many websites such as norton.com/setup.