Over the last decade, Facebook has gone from a place to connect with friends to a major platform for everything from social media to eCommerce. Because so many users are logging in to Facebook every day, Facebook Advertising Services have become a powerful tool for marketing products and services. Facebook advertising can be a great way to expand the reach of your brand. No matter what product or service you offer, if you are marketing to human beings, your customers are almost definitely on Facebook already.

Facebook advertising services is a great way to reach a specific audience with your message. Because almost everyone is already using Facebook, and their information is monitored by Facebook’s algorithms, the ability to customize your ads is amazing. If you want to target young parents in Philadelphia? No problem, they will see your ads while teens in New York will see something totally different. The ability to laser focus your campaign like this is just one reason why advertising on Facebook is so useful.

The first step to creating your Facebook Ads campaign is developing your digital marketing strategy. You need to know exactly which products and services you intend to promote and define the target audience which you are trying to reach with your ads. This process involves more than just choosing a demographic, you will also have to determine if your audience will be hot or cold and how you can best create your ads to appeal to the widest range of users possible.

Luckily, Facebook Ads makes it easy to develop ad strategies to target specific audiences. You can create custom audiences based on how users have interacted with your business’ Facebook and Instagram profiles, user location, or target an audience based on their habits and demographics. You can also decide to target only mobile or desktop users. Once you have your audience defined, you need to focus on the ads themselves.

Facebook offers advertisers a few options as far as ad type and positioning. Your ad format and placement will impact both the price and engagement rate of your ads. You can use image ads, video ads, and carousel options that allow you to use multiple images or videos. If you want to maximize engagement, video content is always a great option. Ensuring that your ad copy is well crafted and placed is going to give you the best ROI for your campaign. Once your ads are posted, Facebook’s ad metrics will be an important tool for letting you know what is working and where to target future ad campaigns.

If you are looking into starting a Facebook campaign you can find more tips for getting the most of our Facebook advertising services at Genius eCommerce. The team at Genius eCommerce is constantly researching the field of digital marketing to offer incredible tips on everything eCommerce. Whether you need help developing a social media strategy or you are trying to get the most out of your SEO campaign, visit Genius eCommerce to get the help you need from eCommerce experts.