We, at Skovian, digital marketing company in India plan and execute a lot of digital marketing activities across channels. Our digital marketing team often discuss redesigning a specific service page, landing page for campaigns. We usually plan major redesign elements towards our full website revamp time which we would consider once in two years.

We start with learning a business roadmap of the year and plan our marketing goals inclusively. Our digital marketing plan starts with website information architecture (to meet the year’s road map). Then, once the content marketing goals are fixed, we will plan how our website design should reflect the marketing messages. Once, we publish the new website, we will keep monitoring the responses from the website traffic. We will keep improving the design as part of regular website maintenance and digital marketing efforts.

Here is the list of steps we follow when we work on our website redesign with our digital marketing plan:

Business road map of the year
Marketing and sales goals of the year
New information architecture for the website
Brainstorm the content marketing plan with audience personas
Wireframe and UI design process
Website development
Checklists of SEO, Digital Marketing, pre-live and post-live follows
Continuously monitoring website & Digital Marketing activities w
Improve, update and innovate small activities in website and digital marketing