Here are 5.5 tips discovered to help develop awesome creative and within the realm of political correctness.
Know thy customer:
Conduct research to know what can ruffle feathers and know your customers inside and out and what they love or get in the way of your message. Know they needs, ask their feedback, look for what they want in future too.
Know thy non-you
BEFRIEND people who look, act, think, and believe completely opposite of you and Get outside of your comfort realm. To help broaden your overall thinking processes and patterns the mere act of personally knowing and understanding people from different cultures can really work.
Before you brainstorm, get your Politically Correct
Lay out on the table all the stereotypes you can even before you begin the creative process. Identifying stereotypes and creating a safe place for communicating helps creativity reach new heights according to a 2014, multi-university study. “uncovering those biases that hold everyone back is one of the biggest ways companies can put good diversity intentions into action,”.
Practice co-ed brainstorming
The subsequent clear lines of communication helped creativity flow and the same study cited that mixed-gender groups were more likely to uncover biases than single-gender groups. “In male-female teams by reducing the uncertainty, Political correctness facilitates more comfortable sharing of creative ideas or ‘fear to offend’ that people tend to experience when interacting with the opposite sex,”
Be choosy with brainstormers
In order to be inclusive and get buy-in oftentimes, we invite everyone and his or her brother to a brainstorming session. Stop the train right here. The creative process is the place to be crazy and free. The creative process is neither the time nor place for buy-in. Invite a small group of smart, curious, culturally astute men and women who can dream up all kinds of crazy with all kinds of freedom within legal limits, Best loyalty programs of course.
Don’t freak out. Just be kind
We are a world of 7.3 billion people and, therefore, 7.3 billion individual identities so don’t limit you in the pursuit of trying. This tip is key, so it gets an extra half point. You will never be politically correct to all, just try to be kind in your creative and avoid general negativity. The politically correct world need not be a buzz kill for creativity.