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Byredo ​Blanche | 香水界的LV，你可以沒用過但不能不知道

Posted by 台湾潮博 on May 17, 2024 at 10:25pm 0 Comments

Byredo被稱為「香水界的LV」，它是瑞典斯德哥爾摩的香味屋，名字來源於莎士比亞書中的一個短語「by redolence」，意為氣味甜美的香水。

Byredo由Ben Gorham成立於2006年，他們家的香水去掉繁文縟節，一切從簡，ins冷淡風黑白色調的包裝，別人家品牌用幾十種香料做一款香水，他卻只用幾款（關鍵是賣的還更貴）……Ben Gorham的香水理念是：香氛最迷人之處在於「無形」，卻能喚起人的情緒和情感。因此，每一隻Byredo的香水都充滿了故事。

出生於瑞典的斯德哥爾摩的創始人Ben Gorham，父親是加拿大人，母親則來自印度，他經常自嘲自己是個「門外漢」，沒錯，他一直到27歲的時候都是個籃球運動員，退役之後遇到瑞典著名調香師Pierre Wulff才進入調香界。靠著無與倫比的天賦，天馬行空的創造力，Ben Gorham殺入了競爭激烈並且看中家族傳承的香氛界。…

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BYREDO 迷式異泫淡香精 混亂年代最迷人味道

Posted by 台湾潮博 on May 17, 2024 at 10:25pm 0 Comments

「我們的工作無非就是把情感裝瓶，希望人們讀了標籤，指認瓶中以極簡形式展現的情緒，在更深處找到共鳴：熟悉與陌生交錯並陳。」 ─ BYREDO創辦人暨創意總監 Ben Gorham

BYREDO 迷式異泫淡香精是一款無性別香水，反映這個時代動盪的本質，是一款充滿對比又內斂凝聚的香氣，刻畫當下集體心境的嗅覺素描。從英文品名」Mixed Emotions」就可看出它想詮釋的概念，多變又衝突，而這罐香水乍聞之下，開頭有點清涼感，隱約中又有點煙燻味，的確有點難以描述，但到後面卻越來越溫潤，彷彿是度過一切混亂後迎來的豁然開朗。

Byredo Mixed Emotions…

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BYREDO全新「迷式異泫淡香精」詮釋混亂時代的集體心境！

Posted by 台湾潮博 on May 17, 2024 at 10:24pm 0 Comments

BYREDO 于2021年重磅推出全新「迷式異泫淡香精」（Mixed Emotions），將人類內心的多樣複雜情緒，轉化為充滿衝突卻又內斂的全新香氣，輕輕一噴就留下讓人久久不能忘懷的沉穩香氣。

為紀念 Byredo Mixed Emotions 淡香精上市，品牌創辦人Ben Gorham找來曾為蘋果、PRADA等知名品牌拍攝短片的新銳導演Fenn O’Meally合作，以「迷式異泫淡香精」為靈感發想，短片中分別紀錄三位不同角色音樂家、舞者、詩人的自我對話，探索他們各自所處的現實如何反映出經驗的共通性，紀錄他們各自省思自我的時刻，處理內在衝突的方式。

許多香民一直以來被BYREDO 香水所吸引的原因，除了香調外，對於Ben…

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Byredo 夜紗系列全新創作 – 亂序綺想奢華香精

Posted by 台湾潮博 on May 17, 2024 at 10:24pm 0 Comments

Byredo 這個來自歐洲的精緻香氛品牌，總是能將嗅覺與其他感官連結，玩出一些令人耳目一新的樣貌，好比前陣子與知名時尚攝影師鍾靈攜手為自家品牌香水《Byredo 無人之境》，便是將結合明豔大膽的色彩與構圖，以攝影描述香氣的迷人韻味。而今年度的全新創作 —— 亂序綺想奢華香精，則將與原有的夜紗系列五重奏：異夜幽香、夜之女王、寂靜沉夜、菸熅謎情、梵尼古珀 合譜一首「品牌獨特新曲」。

一款屬於黑夜的香氣

2016 年就問世的夜紗系列，這回被重新詮釋。「如果晨起出門會噴上香水，那麼入夜也需要香氣儀式來揭開序幕吧？」Byredo 以此為靈感，將奢華香精的設計概念與「夜」的儀式感連結 ——…

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