There has been a steady growth in the number of people marketing health care products and services or what we call online pharmacies. Due to this reason, there is a need for active monitoring and consumer education initiatives to prevent forms of fraud, especially on the internet. Many people are gullible to tricks. The government has to be able to protect consumer privacy as well as to monitor this online pharmacy website. First, there must be investigations done by the state authorities. It is the role of the state to protect online consumers from deceptive marketing of health care products most especially prescription drugs.

While it is true that the Internet has provided easy access for many and continues to provide other forms of consumer benefit, we must still be careful. According to statistics, about 70% of people will go directly to these online pharmacies without consulting the doctors first. More and more people are using the internet to purchase not only medicines but other health care products.

Online pharmacies have a lot of benefits but they also pose a potential threat. The availability of prescription drugs on online pharmacies

can harm customers. Some practice self-medication. It is now easier to obtain antibiotics and pain relievers using this online chemist NZ.

However, not many consumers are educated about what these drugs can do and they can end up getting addicted. Serious consumer injury can happen. For example, the prescriptions given to them online may not be accurate and these online pharmacies do not hold the medical history of the patient. They have not been on an actual check-up with the doctors that are available online. There is also a higher chance that customers will get unapproved drugs to consumers—clients can become gullible because these medicines are usually cheaper even when they have not been properly tested yet. There are many safe pharmacies like Corner Pharmacy NZ where you can

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