Display advertising is a means of attracting the viewer of a website, social channel platform or other digital mediums to take a particular action. These are often made up of text-based, video, or image advertisements that promote the users to click-through to a landing page & take action (e.g. build a purchase).

Display ads are placed on related third-party websites in the form of banner, image & text ads. Display advertising is one of the most outstanding digital marketing tools, but it is no less efficient. Display advertisement is a broad concept that encompasses any visual ad on a website; however, it can be categorized into three main categories.

1. Site placement advertising: In this type of display advertisement, the advertiser/marketer chooses the platform on which they like to run their display advertisements.

2. Contextual advertising: In this form of display advertising channel place ads on relevant websites, e.g. displaying an ad for dog food on a pet adoption site.

3. Remarketing: Remarketing display advertising show in front of users who were on your website or post-click landing page but left without the associated conversion target being achieved.

Advantages of display advertising

There are many advantages to using display advertising:

• Visual - you can use eye-catching imagery or rich media to obtain your viewer's attention.

• Awareness – you can create brand awareness and promote your products & services. While search advertising hits an audience with a purpose to purchase, the display can build an initial interest. Display ads have a large reach & can be seen by large numbers of users.

• Targeted – Certain targeting options are not accessible from advertisement searches. These involve focused and remarketing areas of interest. You can also hit specific demographics likes’ gender and age.

Read More: https://bit.ly/3cN2NGQ