Apparently many of the controversies born around the microtransactionsdo not take into account an essential fact: they are loved by the players. A minimum of the latest FIFA Ultimate Team modes.

Speaking at NASDAQ's 37th Investor Program, Electric Arts CFO Blake Jorgensen unveiled amazing data on the transformation rate (users who decide to spend on microtransactions) of FIFA eighteen: 70-75% of those who buy sports video games today try the best Team mode. Of the 75%, about half spend money on microtransactions, while the other half plays without spending some thing than the entry price. This is an excellent stability between those who invest and those who usually do not spend: think that a couple of years ago there was talk of an average transformation rate of 5% for free-to-play, within the best cases.

Jorgensen also said that Electric Arts has not spent much money to create gamers spend more, aiming instead to keep them in play so long as possible. In fact today the fifa ultimate Team 18 coins average gamer plays with much less game titles than in the past, but for longer periods, even a large number of hours, after a relatively low cost. Those who choose to spend more (in microtransactions), do it to extend the fun of a game that has already played for hours and hours. In a nutshell, the future of the industry will be titles which will give players what they really want, instead of letting them try out new or even different games...