As we are rapidly moving towards the new year 2020, it's a great time to look ahead where we are going and what marketing trends are going to be more fruitful. While technologies such as artificial intelligence and data-driven marketing will be the biggest trend, the overarching focus will be on people, but not on technology.

Customer Experience (CX)

This new year is all about creating a fantastic customer experience that will keep your customers coming back for more. So, what markedsstrategi makes exactly a great customer experience. Convenience, efficiency, skilled and friendly staff, easy payment options are all that people value most. These things help you to offer a great experience to your customers and also attract new ones.

Employee Engagement

Now, when you know an efficient and friendly service gives you a great customer experience, then who is the one how you will provide this? The answer, of course, is in your employees. Your employees are the human face of your brand and if you want your employees to take care of your business as you do, the key is to make a solid foundation of employee engagement.

Visualization

With the explosion of smart speakers and voice search in recent years, these days visuals are more important than the readable content. Research has shown that people prefer visual content more in place of reading plain texts. Adding data visualization, info-graphics, images, and videos to your texts not only make it interesting but also helps to deliver your message in a better way.

Personalization

Increased data collection and advancements in technology have already made a huge impact on personalization level and on what customers expect from their interactions with brands. 80% of consumers say that they love to do business with brands that offer a more personalized experience.

AI-based automation

In the last few years, we have seen a good increase in the number of businesses using AI technologies and automation to assist in their marketing efforts. AI technology is helping to take some big tasks of marketing out so that the brand can concentrate on other marked strategy and create fantastic customer experiences.

Get ready for this new year

Now it's the time to start planning for your new year markedsstrategi if you have not already. You can hire Webkonsepter as your digital marketing partner if you're eager to build a truly effective strategy to help grow your business.