If you would like to create extra money, then you would like to offer more away for free of charge. This sounds contradictory, right? Sure, I get that! But actually, this is often one among THE truest principles of selling, and it’s for excellent reason.

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In this article, you will understand why it is,
A Free Taste
Many online marketers make the mistake of thinking that customers will buy their goods because they have told them to. But here’s the catch: you’re not a particularly only giver of knowledge!
You can write the foremost compelling and persuasive promotional material within the universe, but at the top of the day it'll always be compromised because it came from you. Your prospective buyers know that you can be prejudice because you the products to sell!
Think about it: if someone came up to you and told you that they had the best watch in the world that was more objectively beautiful than any other watch and would keep the perfect time… will you purchase from them? Chances are you’d assume they were making it up!
But if they were to let you keep the watch for a week, and you found that it really did change the people looked at you… you might consider buying it!
In other words: the evidence is in the product. There is nothing like trying a product or service for yourself.
So if you really want to persuade prospects to buy from you, giving something away for free of cost is the best way to showcase to them just how much great value you are providing them with. Now they do not have to believe in your words because now they can experience that value for themselves! This is a big difference.
Luring Them In
The other reason that for free of charge making a gift of something for free is powerful, is that it helps you to draw more people in. This is why competitions are so popular – even when most of the people don’t get anything!
If you have something to give people for no money in exchange, then you will immediately give them a reason to visit your website. That’s what is going to draw them in, then while they’re there, you'll use the chance to plug other things to them.
The best example of this of course is a lead magnet. This is free stuff that you give in exchange for their email address. You use this to get their email addresses and then you can approach them to sell them in future!
A Sense of Obligation
The other reason that freebies work so well, is that they create goodwill. When you are giving anything for free, people getting those free stuff are obligated towards you. You did them a solid, and now they need to try and do a similar thing back!
In fact, studies suggest that we are driven by the will to offer something back that's twice the worth of what we received, thereby paying off the “social debt.”
This is why many exclusive branded stores in India will offer you a cup of tea or coffee and offer some chocolates to your kids before asking you to buy. Learn from them!
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Ashish Parnani
www.skilluva.com