Summary- A new market study, titled “Global Ad Serving and Retargeting Platform Market Size, Status and Forecast 2019-2025” Market Overview

Ad serving and retargeting software is most commonly used by marketing departments. It involves displaying text or rich media ads on a website, and re-exposing viewers to customized ad materials. This can be either the company’s own or another website that has auctioned off digital real estate (such as a blog or news site).
In 2018, the global Ad Serving and Retargeting Platform market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Ad Serving and Retargeting Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Ad Serving and Retargeting Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
TubeMogul
Google
OpenX
Criteo
DoubleClick
Marin Software
Facebook
Twitter
Terminus
Acquisio
StackAdapt
Sizmek
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Market segment by Type, the product can be split into
Self-service Approach
Managed Service Approach

Market segment by Application, split into
SME (Small and Medium Enterprises)
Large Enterprise

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Ad Serving and Retargeting Platform status, future forecast, growth opportunity, key market and key players.
To present the Ad Serving and Retargeting Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Ad Serving and Retargeting Platform are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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