While the advent of technology has paved the way for the ever convenient electronic mail, there’s still a certain kind of advantage that only direct mailing can provide — especially for businesses. And this is why many companies still tap mailing houses in Surrey to help them craft business-related prints and parcels and deliver them to their target recipients.
In this article, we’re discussing nine ways businesses benefit from direct mailing.
It allows you to target specific audiences. When you send direct mail through a mailing house Surrey, you can choose a highly specific audience. The key to a successful direct mailing campaign is to identify who your targets are and research their demographics correctly.
It can be customised depending on who the recipient is. Because the recipients are highly specific, you have the freedom to become more innovative about the item you’re delivering. To make things more memorable, marketers make an effort to personalise their deliverables depending on the recipient.
It offers a high return on investment. Direct mail solicits a more direct response. A 2016 study shows that its customer response rate has increased by a whopping 43%. Another 2017 research further states that direct mail has an average ROI of 29%.
It is multi-sensory. Like what any mailing house Surrey could attest, one of the main advantages of direct mails is that they’re tangible — and they can hit the majority of your senses (something that digital marketing can’t achieve).
It creates a more lasting impression. In consonance with direct mail being a more immersive experience, it’s highly understandable why this kind of marketing technique can create a great impression. As it evokes a feeling of romanticism, it can make the recipient feel more "special." This also explains why it tallies a higher response.
It is a great way to complement other marketing campaigns. While sending direct mail is beneficial, it will produce a greater effect when combined with a well-planned digital marketing campaign. Making the most of both worlds will help boost your sales more significantly.
It gives you a significant advantage over your competitors. Because of the emergence of a more efficient and convenient way of advertising, many businesses tend to forego their plans of using direct mailing to tap into their target audiences. You can take advantage of this tendency by hiring the services of a mailing house Surrey.
It is easier to track and evaluate. As previously stated, sending direct mails is a more specific way of reaching your prospective partners and customers. With this premise, it will subsequently be easier for you to track and monitor the performance of your campaign.
It reinforces your image as a business. Because direct mail can be customised, it gives your brand an opportune time to showcase your creativity and being an out-of-the-box thinker. This will help reinforce your image that you’re a business to be reckoned with in the field — and that you’re highly capable to deliver outstanding products and services.