Due to the lack of brand, many domestic furniture industry clusters stay in the low added value level as a whole. From the perspective of world-famous industrial clusters, corporate brand and regional brand reflect each other, and the influence of regional brand is greater than that of corporate brand, especially for small and medium-sized enterprises.

Because of the lack of brand, many domestic furniture industry clusters stay at the level of low added value as a whole. From the perspective of world-famous industrial clusters, corporate brand and regional brand reflect each other, and the influence of regional brand is greater than that of corporate brand, especially for small and medium-sized enterprises. At present, the key to creating a brand is to improve product metal furniture manufacturer quality. For furniture enterprises,This will be directly related to the sustainable development of enterprises and even the whole industry.



Brand has always been a favorable way for enterprises to win the market. Furniture enterprises can face the market competition confidently as long as they have established a good brand. With the improvement of consumer's brand awareness, the brand value of enterprises is becoming more and more important. Furniture enterprises should not blindly develop brand construction, and the best one is suitable for themselves. Powerful furniture enterprises should start from brand image, brand concept, corporate culture and other aspects, and strive to build brand awareness and reputation. However, furniture enterprises with weaker strength need to spend more money on the research and development of functional products, and of course, they can't be unprepared and ineffective in brand construction.



According to Yubo Intelligent Industry Market Research Center, the market always has both opportunities and challenges. The strong seek opportunities in the challenges and face the challenges directly in the opportunities. There are different judgments about the current market situation of furniture enterprises, and different enterprises adopt different "tactics". Compared with small and medium-sized furniture enterprises, some well-known enterprises are obviously more confident.



Brand is the driving force and business card for the development of furniture enterprises. To be stronger and bigger, we must pay attention to the establishment and creation of brand and take the road of independent brand. We will also realize that in the fierce market competition, furniture enterprises will be eliminated and withdrawn from the market one after another because of lack of innovation, quality assurance and low reputation.



With the continuous expansion of the current consumer groups pursuing quality life, furniture enterprises to enhance brand value and brand awareness is an important driving force for enterprises to quickly enter the market.Specifically, high-quality products must be guaranteed by high-quality raw materials, unique design style and high-quality services. Therefore, furniture enterprises provide consumers with high-quality services, which is an important means to improve the added value of products.



In the Internet age, the world is changing, and the furniture industry is also changing. For furniture enterprises, the forms, development plans, marketing methods and brand building methods of furniture enterprises will change.



In the past, the common way to create furniture brand was to let consumers know the brand through large-scale advertising campaigns and promotion activities, and then to carry out targeted notification and promotion by narrowing the scope. At this time, the audience is reduced, and then to form a reputation through continuous targeted promotion and activities. Until the formation of loyalty, then form a good brand association, and finally become word-of-mouth, that is, consumers help us to spread.



But now it's the age of Internet and mobile Internet. Can we follow the law. Of course, it can't. before, the speed of information updating was slow. So what's the ultimate source of word-of-mouth for advertising activities and promotion activities? Now, the speed of information updating is amazing. Waves of information are like waves. So we have to make ultimate products first. Without good furniture products, everything is a castle in the air. According to the forecast report on the development prospect of China's furniture industry, the following three points should be paid attention to in 2015 furniture brand construction.



First, small and refined. If furniture enterprises launch dozens of products in a year, it is difficult to achieve "extreme", but ifOnly a few products were launched in, and the funds were put on these products industrial furniture manufacturers to create a delicate and unique feeling, so that the ultimate product can be achieved, which is very popular with consumers.



Second, define the boundary. Brands must have boundaries. A brand can only represent a certain kind of consumer group, not all consumers, so it is necessary to define and choose. The brand needs to correspond to the corresponding consumer groups. If your product is the furniture product used by the elderly, and your brand positioning is related to the classic European aristocracy, this is the most obvious mistake.



Third, rapid innovation and upgrading. No customer wants to see the same product for ten years. The products developed by furniture enterprises should be combined with the current trend and the characteristics of the current consumer groups to develop the amount of furniture products that consumers want.


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