How Does Packaging Affect Consumer’s Buying Decisions

When buying anything, the first thing consumers would now notice is the packaging. Is it custom paper packaging? Does it use harmful materials? Are they in custom cardboard boxes? These are some of the questions consumers ask when they look at the packaging, and whether they’ll purchase the goods or not will also depend on the packaging.

So, how does that happen? What are the things about packaging that affect the consumer’s decisions in buying?

Color
Color is what attracts the consumers to the product. A custom paper packaging may have an advantage in this department as they can customize the color of their packaging more. Food and products that want to attract kids usually opt to lighter and brighter colors, while the Earth tones are usually for adults because it gives a more serious look.

FONT
Readability has an effect on customers. Products that use complicated fonts on their custom paper packaging don’t really look attractive and inviting. Another outcome of it is consumers might not remember the name of the product, and even when they did and they recommend it, others might find it hard to spot in the array of products in supermarkets or malls.

LOGO
It’s important that packaging attach a memorable and unique logo on the retail packaging supplies. This way, consumers will be able to relate to the logo on the product, which then makes it unforgettable. You can look at it as one of the marketing strategies.

SECURITY
Consumers also check if the package is well-wrapped. They want to see if it’s secure enough to withstand long hours of travel and such. Usually, consumers feel more comfortable with items that are in cardboard boxes, although some may have the wrong concept that they’re cardboard boxes wholesale.

DESIGN
Items with good retail packaging supplies attract customers more. It doesn’t necessarily mean that more is better. Relativity is more of a factor as the design of the product has to match what the product is about. Otherwise, consumers will be left confused.

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Conclusion:
The packaging is what consumers first see, so it’s important to make sure that the first time they look at it, the packaging of the product will get their interest.

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