When you have the NFL channel on your Roku device, you get access to NFL Gamepass, NFL RedZone, NFL Network. While all these products require a subscription of one type or another, however, some free content is also available to those who don’t have a subscription to any of these services. Moreover, NFL Now Live is also free to all Roku users. With NFL Now Live, you can live stream and enjoy on-demand videos of NFL coverage, which comprises trending topics and latest stories. If you wish to watch the NFL channel on your Roku device, you will need to activate the NFL on Roku at nfl.com/activate. Below are the steps that you will need to follow for the activation process.