Millennials have significant purchasing power, and in a few years, they will probably dominate the market. This is why, for most London shopfitters, millennials are the main targets for most businesses. If you are looking to refurbish your shop’s look, or if you are thinking of opening a business it would be essential to speak with shopfitters London about how to make your shop millennial-worthy.

Debit vs. Credit

Compared to their predecessors, millennials do not like owing people money. When they purchase anything, they do so with a lot of thought about what their bank accounts have at the moment. Perhaps this is because they don’t want to be in the same bind as their credit-loving bigger sisters and brothers, or simply because they have a more realistic outlook about their financial capacities. Whatever it may be, if you want your shop to cater to millennials, install payment schemes that allow debit card transactions.

Rewards

Like their coupon-hogging grandmothers, millennials seem to be very fond of discounts and rewards. If you have a purchasing scheme that promises rebates (of their choice), your young millennial shoppers would go for it like they were hunting for Easter eggs. You might want to make your rewards more flexible, though. Give them choices for what they will "win" once they perform a particular "purchase mission". Make the rewards "stackable" so they can continue purchasing to stack up points. Millennials hoard rewards like actual currency so shopping "missions" work well for your store. Millennials love it when you can recognize brand loyalty.

Streamlined design

You need to keep your shop neat, on theme, streamlined and easy to navigate. On a general note, as most shopfitters London has noticed, millennials hate unnecessary clutter. Avoid revealing your storage sections while they are shopping. Keep your aisles organized. If you can color block your shop’s design, do so. They like their shopping spaces modern, clean, and thematic.

Tongue-in-cheek humor

You need to be very creative with those mannequins if you want to attract millennial consumers. They prefer tongue-in-cheek humor like dad-bod mannequins selling daddy clothes, or mannequin poses that depict real-life funny moments or seem to interact with them. These little design additions can certainly attract millennials. If you have a hard time pulling this off, don’t be afraid to consult with the best London shopfitters.

Quality

Just because you are selling something at bargain prices does not mean you should not invest in a good design. Present even your sale items in the same way you would present your newly-released ones. Millennials, while they don’t like depending on credit cards, are very particular about quality. A poorly-presented item will not be attractive to them even if you have marked it 80% off. They like seeing effort on your part before buying into your business.

Personality

Millennials can’t be a lump sum. If you are catering to millennials, accept the fact that you are probably catering more to one group than the other. Having said that, it’s easier to design your store when you have a very particular client in mind. This way, you can design the color themes, the personality of your store, and the image that your items will carry out.