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You might possibly not think much about your e-mails' bounce rates, nevertheless they could well effectively determine the amount of people see your emails. Internet regulators (such as ISPs and anti-spam groups) set
restrictions for bounces, spam issues and unsubscribe inquiries. In the icontact event that you deliver campaigns to immobile users and rise above these types of benchmarks, you will turn up lower in inboxes and could certainly even have your account rejected by your ESP.

Protect your emailer reputation score

All companies that send email strategies are appointed a sender reputation score. It's a moment like a credit score. If you send a lot of bounced or unwanted emails, this will leave a negative mark on your sender history. Also, just like credit history, once your reputation drops, it can be tricky to build it up again.

Save money and feel better campaign results

Verifying your list means that you'll no longer send to dead email addresses. With these removed, your open and click-through rates are going to give you more information into your users' actual interests. Plus, having fewer customers on your list will help you save money and improve ROI.