Magazine Advertisement is on medium of advertising which ensures good connectivity and trust between the brand and the reader. It is one medium which can be very specific when it comes to readership. It is one platform where there are hundreds of magazines targeting niche interests, hence reducing reaching the masses and strongly targeting the audience with its effectiveness. The decision of placing an advertisement in a particular magazine totally depends on the genre of the magazine or on the specific audience which is targeted through them.

It is more attractive as compared to newspaper ads since it is rich when it comes to the print as the paper is glossy and along with the visual imagery, the ad attracts and enhances the presentation of the product. Advertising in a magazine contributes effective, potential for ongoing and continuous exposure. It is simply because usually home owners and business houses have some shelves/ racks are some other space where they keep the magazines for readers/ visitors or for repeated use.

Magazine Advertising is also very flexible when it comes to the cost. One can easily chose the exact section of the magazine along with the size of the ad, the color scheme, the category of the magazine depending on the fact as to which location/readership base the product is targeted and the page where the display would be presented.

When there is an advertisement through this print media, the attention span is much higher, since when a person is reading a magazine, there is less or no multitasking involved hence making the reading more aware and helping in clear delivery of the core message of the ad. It is also a very engaging medium of entertainment and grabbing all the latest news, making it a very useful platform to spread across the right audience.

Successful brand campaigns through this print media help reach the target audience, communicate the message effectively and then drive action. Due to the interactive features they help to cover up the gap between the digital world and the print media. Since they help to drive traffic and create awareness in an impactful and effective manner in the best cost possible.

There are various variations which are added to the usual advertisements, one can add sound effects or sometimes even sample/tester of the product to grab more attention. With such innovative techniques, more response would be generated helping to increase the business of the brand.

Most magazines have national reach, so the reach is huge along with being reader specific depending on the magazine/ magazines chosen. It is a perfect blend of delivering at mass along with specifications.

How Excellent Publicity can be helpful for an effective outdoor Ad Campaign?
Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.