What started out as a project with close friends blossomed into a three-year career on YouTube for Abdullah Mehmood. Today, he heads up two YouTube channels – one named after him, Abdullah Mehmood ,and a gaming channel called REX Gamers.

He works with a versatile mix of lifestyle brands, government agencies and gaming clients and has created content with technology brands such as Microsoft, telcos such as Singtel and StarHub, banks such as DBS and OCBC, and lifestyle brands such as Garnier, and CapitaLand Mall Asia.

In this edition of Now following, Mehmood sits down with Marketing to talk about his YouTube career, future plans and some of the most frustrating client relationships.

Marketing: What is your claim to fame?

I wouldn’t say I specialise in any type of topic as I tend to make videos which are more random in nature, and I don’t have a formula or style that I stick to. I think my channel is one of the few in Pakistan which is able get involved in any kind of topic of my choosing. I can upload full-length videos, a short film or a one-minute video of just my dog and it would still be something which works.

Marketing: How would you describe your followers?

My followers tend to fall between the ages of 13 to 30 years of age, according to what is seen on my analytics.

For the ones which fall into the 13 to 18 age group, despite not being the largest group in terms of following, they are definitely my loudest. These followers are the ones who are the most supportive; from being present at every fan meet to being the ones who will scream for you at Meet and Greets . They are also the ones who are there for you when you open a new store or launch a new product, and are really excited to see you.