Aggregators must display a message on the landing page warning against excessive or pathological gaming. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators.

Under the itg 2021, licences will be available not only for horserace betting and sports betting but also for virtual slot machines and online poker. The licences will be granted for a duration of 5 years and subsequent renewal terms of 7 years. Under the current interstate treaty, no licences are available for online casinos. Some licenses were issued in the state of schleswig-holstein under a separate gambling act.

Gambling-related products allowed with limitations google allows gambling-related lotteries by state licensed entities. Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold an arjel operating license, but are not operated or controlled by the aggregator.

We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper google ads certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. The online betting segment is predominantly applied in the sports category, especially in football events, such as fifa world cup and european championships. Many of the online sports betting companies are sponsoring different teams as a part of their marketing initiatives and strategic expansions. For instance, the bwin brand, a pioneering online sports brand across continental europe, attained global recognition through high-profile sponsorships with football clubs, such as real madrid and ac milan. Additionally, companies are focusing on developing innovative platforms to cater to various customer requirements and achieve a competitive advantage in a highly competitive market.

The pandemic posed a positive impact on the market as consumers turned more towards online platform to bridge their financial, social and psychological crisis during lockdowns. A research conducted by lund university, sweden even found that due to restrcitions in sports event due to lockdowns, consumers have surged their interest toward online gambling platforms. The current itg will be replaced by a new itg with effect from 1 july 2021 . There is a first political compromise for an itg 2021, but the draft has not yet been signed. The interim sports betting licences to be granted by the regional council of darmstadt under the current itg will – according to the draft itg 2021 – remain valid until 31 december 2022. From 1 january 2023 operators will require a new licence under the itg 2021. Such licences will be granted by a new joint authority of all 16 states that is to be established in saxony-anhalt.

In january 2020, the german states agreed on an amendment to the state treaty on sa gaming gambling (glücksspielstaatsvertrag) that also comes into effect july 1, 2021. This date was partly put into jeopardy, as was the process to issue sports betting licenses, in the first half of this year when matters came to a halt due to a court injunction sought by an austrian gambling operator.

Sites that provide information about or a comparison of other gambling services licensed in brazil, but do not themselves provide gambling activities that require a license. These sites may provide links to gambling services not operated or controlled by the aggregator.