Being the front-line digital marketing agency in Austin, we mostly get asked one question. Most of the business owners ask us- “should I use PPC or Organic SEO marketing for my business”. Not only is a digital marketing agency, Austin, but also most of the digital marketing companies around the world get asked this question.

Well, if you are looking for a straight yes or no answer, then I must say there is nothing such a direct answer. Well, the answer depends on what is your goal? Being a legitimate digital marketing company, Austin, we brought you an analysis of PPC and organic marketing. It will help you understand what will be best suitable for your business.

The key difference: -

Your website gets the top place, above organic SEO results when you go with PPC. With the organic result, you get web traffic flow that is free, whereas traffic from PPC is not free. Each click has a cost. When perfectly aligned PPC and Organic marketing, it brings business tremendous results.

SEO; it gets you organic and long-term traffic: -

SEO is a long process that gets you organic traffic. The traffic flow to your website organically is more trust-worthy and long-term. But SEO can’t give any business owner fast results as PPC do. Let’s discuss the pros of SEO-

Branding:

Visibility on the internet with the search term, and informational queries according to your business create a beneficial effect on branding. Mostly customers trust those brands that appear top on Google for their search term.

Website traffic:

Organic rank on Google’s SERP increases the website traffic and provides business owners an opportunity to get more sales.

Cost per click:

There is no cost included for each visitor you get to your website if you are going with an organic marketing method. In PPC one has to pay for every click that he is getting on his website.

Cost:

SEO is neither cheap nor expensive but compared to the result it gets to the business, we can say it is comparatively inexpensive. You can run PPC till you have money in your account, whereas SEO can get you, visitors, even if you resume it for few times.

More CTR:

More users click on the organic result, so if we will follow this rule, then there is a chance of getting more clicks from a highly placed organic listing than placed on the top by the paid ad.

PPC; get more in less time: -

PPC or Pay per Click;

It is the fastest method for web traffic flow. Many business owners believe with the alluring benefits of SEO why should they go for PPC. Well, here are some offers that you shouldn’t ignore about PPC;

The top position:

Paid ads dominate the organic result and get placed above the top of Goggle’s SERP even above the organic result. No matter a user is using a mobile, laptop, or any other device to access the internet- the top four will be paid ads.

Visual product ads:

Google brings an opportunity for those giving paid ads the option of visual shopping ads. It offers the users to get the opportunity of seeing the product on the advertising link; it enhances click-through rates.

Budget:

PPC entirely depends upon how much you are willing to pay as your account is under your control. You can stop burning money into it whenever you want, and easily can set a fixed limit of budget.

Speed:

While SEO takes time of at least a few months to bring you the result, PPC brings it in weeks. It is the fastest method for getting web traffic. 

These are some of the basic differences between PPC and organic marketing. Being an industry expert and running a digital marketing agency in Austin for years we always advise utilizing both strategically for your business. Get more information by visiting us @ https://www.omgaustin.com/.