The popularity of social media platforms has led enterprises to use them for running campaigns on brand building. According to smartinsights.com, the number of social media users in 2019 is predicted to be a whopping 3.484 billion. Leveraging this huge number can benefit your company provided you can measure its impact using the social media metrics.

Social media metric is the use of data to measure the impact of social media activity on the revenue of your company. However, if you spend excessive time in figuring out as to which metrics are important, you won’t have the time to implement them.

That’s why we’ve set a list of social media metrics that is essential to track the impact of such activities. These metrics offer you an insight into the customers’ preferences & behaviour, improve the brand presence, and thereby help you to generate better ROI (Return on Investment). Since this is a specialized job requiring expertise, you may also seek assistance from a reputed internet marketing agency India in this regard.

Social Media Metrics That You Should Track

In the following passages, we will explore a few important social media metrics that you should start tracking:

Tracking keywords can help you to analyze and improve the growth rate of your audience. Keywords refer to those words that a search engine identifies once someone searches for them. By tracking the keywords, you will be able to optimize your content in such a way that it ranks higher in the search results, and thereby drive more traffic to your site. In this endeavour, you may also take the help of professionals to deliver and track quality social media services and generate SEO friendly keywords.

According to The Manifest’s 2019 Consumer Social Media Survey, 96% of people have been found to engage with brands that they follow on social media. Hence, to build a decent brand image, strengthen your customer feedback mechanism by answering all the queries of your customers quickly, accurately, and to the latter’s satisfaction.

In order to calculate the customer response rate, you can adopt the following formula:

Divide the responses that you offer to your consumers/followers by the number of followers and multiply it by 100.

For instance, if the number of mentions received by you is 80 and you have responded to half of them, then the customer response rate would be 50%.

CPC is an important metric to drive traffic and derive revenue if you invest in the social media. CPC refers to the amount you pay per click on any sponsored social media post such as a banner ad. CPC helps to determine whether your investment is worth continuing or not. In order to calculate CPC, you should divide the money spent on your ads by the total number of times the ad was clicked on.

Among the many social media metrics available, the above-mentioned are the crucial ones to gauge if your social media campaign or strategy is successful or not. You can also contact the experts of a reputed agency who provides digital marketing services who can track these metrics and offer a 360° view of your social media performance.