Less surprising was the presence of Patrick Dempsey, with whom I had a chance to talk about motor racing and favorite watches. After all, it was only fitting to present the new TAG Heuer Indy500 watches on US soil.
Market outlook
Exports to the US may have dipped in the most recent figures published by the Federation of the replica watches swiss Industry, but this doesn’t mean the market is morose for every brand. According to Chopard’s US CEO, Ralph Simons, the brand is doing well. “Our sell-out numbers were up last year, which runs counter to the figures from most brands and puts us in the top five in the country according to the NPD Group’s annual report on the US watch market. This means that retailers had room in their inventory, so we had a good Baselworld this year, too.”
Operating in the crowded US market is not easy, but being a niche brand can help, as Roger Dubuis’s Jean-Marc Pontroué explains: “For us, it’s great because the more niche your brand is, the less chance there is of there being something similar already on the market. If you turned up in New York with a new hamburger brand, for example, you wouldn’t find things so easy! New York is engulfed with concepts, so you have to have something different to offer. ”
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