Public lobbying and promotion are not just about an advertisement, broadcasting, and making convincing election speeches. This also covers a broader area which focuses on the party's positioning in the electoral market. 

Nearly all political parties and politicians use forms of advertisement or marketing to interact all the time. 

It could be about enhancing the government's image or about a new program that needs branding, educating people about a new policy or even endorsing a politician. Whatever the explanation is, there must be a political plan. Promotions are simple, real-time, engaging and firmly based on creating relationships with the advent of social media. It is about constant support to the party and not just for getting votes. 

Each election campaign strategy is unique, and for developing a successful political campaign, there are many things to consider. Several of the main elements will be discussed in this article. 

• Knowing your voters: Get a view of the electorate before you launch your political campaign — the electoral district history and geography. Understand the facets of the region's society and its political contradictions therein. Get a glimpse of the region 's influential opinion leaders. 

When it comes to winning the vote, it is crucial everyone gets the message and knows it well enough. Having public opinion research of your electorate makes sense. Looking closely at the towns and villages-their highways, paths, and landscape. They would most likely expect you, as a candidate, to learn these issues. Knowledge of regional conditions is an essential requirement which will help you plan your campaign's logistical component.

• Build up a narrative: Narrative is a central component of any successful election campaign. Which are the candidate's motives? His biography, temperament, values and all the essential features that make him a candidate deserving of voting. Creating a narrative to which electors may respond is essential. So here the political party or the contender itself is the brand to which people need to connect by creating a common ground to get their vote.
  
  
• Social media promotion: In Politics and Democracy, social media advertising plays an enormous role. Social media has been the best way to rely on in these modern days, for politicians and political parties. The country's aspiring youth is the easiest to get to via social media.
  
  
• Brand positioning: Brand positioning is described as a place you wish to own in the mind of the target customer based on their world view. This is the basic statement that describes the approach, and then the method used to send the message out to try to generate a rippling effect.