Tips for Native Mobile App Development that you must consider before Launch

Mobile apps have become an integral part of our daily lives. It plays a crucial role in the enhancement of business. It is the tool that engages and evolves a vast number of customers to your business. Most of the companies believe, a mobile app helps them to get more traffic and also brand popularity or awareness among people. However, it is essential to identify which platform you create your business app on.

Most Essential Mobile App KPIs


However, there are some specific KPIs (key performance indicators) used to measure the app's performance that you must take into account during the mobile app development process as per your business objectives and goals. Monitoring such KPIs makes it quite easy to analyze the performance of the app.

Here, are some of the most common KPIs that helps to observe the performance of mobile apps are as follows:

Average Order Value (AOV) - AOV is termed as the average of each dollar earned. Calculate the value of AOV by splitting total revenue by the total number of the order placed by the customers.

Customer Acquisition Cost (CAC) - The CAC is the cost that you spend on acquiring a new customer. You can determine this number by using the simple formulae: - Cost of Sales + Cost of Marketing dividing by New Customers Acquired.

Average Revenue Per User (ARPU) - ARPU is the measure that helps you to determine the average revenue generated per user or unit. The value of ARPU can be calculated by: Divide the total revenue by the number of users.

Lifetime Value (LTV) - LTV is the measure to calculate the average income generated by the customer. The LTV value can be calculated by dividing the average income of the month by the rate at which you lose customers.

As we all know, websites have been ruling all around the business for so long. But it's high time now that small and medium enterprises (SMEs), must understand the importance of a mobile app to stay relevant and survive the cut-throat competition of the market. To be at the top and improve the KPIs list that we mentioned above, you must focus on creating the app that offers the user the best experience in terms of every aspect of your app.

Well, native mobile apps are one of the top choices of most of the businesses. With native mobile app development, the app demonstrates an extremely high level of performance. Also, native apps are super-fast and efficient. As the native apps are not relying on cross-platform tools such as Cordova and Xamarin, so, there are so few chances of any bugs in your app.

If you want to create a successful native app, then it is compulsory to give a lot of attention before the app launch. So, here in this article, we will discuss some tips and tricks that you must follow before the launch of the native app that will help you along the way.

Consider these Tips and Tricks before Native App Launch


A unique approach
For most of the developers and businesses, creating and launching a native mobile app might seem quite easy but, trust me, it's not that easy. Creating a new app requires a lot of research and strategy. And as per the perspective of developers, 90% of efforts go into that process.

To get the creative idea for an app, you need to do an in-depth analysis of both the market and the competitor. And, most important before design and developing the custom mobile app, you must be able to answer the following question:

  • Why will my target audience install my app instead of another competitive app?
  • Is there a need for a mobile app?

Make your app easy to find everywhere


These days, there are numerous ways of promoting an app, such as websites, social networking channels, and so on. According to the report of Google, people these days most often find apps on the search engine. Make sure that your app is discoverable everywhere so that your target audience can see you easily. Search ads are currently one of the most effective tools to market an app.

Goals to create an app must be clear


If you are planning to a custom mobile app development, then it is compulsory to understand the primary purpose of your app and what can be achieved by forming one. To improve the KPIs that we have mentioned above, you need to figure out where a mobile app fits in the bigger picture, and you can earn a considerable profit. Here, I have some example to understand the term briefly and know the different objectives that can be achieved with a custom mobile app:
  • E-commerce - With E-commerce mobile app, you can target those users who prefer online shopping.
  • Product - With custom mobile apps for your products, provides comfort and convenience to the users and gives them a better user experience.

Never compromise on the technology stack

Scalability is the essential aspect that you must not ignore as you never know when the user base increases. According to the latest report by the Startup Genome, 74% of startups don't succeed due to premature scaling. If your app is scalable, then you can easily able to manage the rapid advancement with zero downtime and without forgoing user experience.

Final words


In this article, we have discussed some essential tips and techniques for business owners from different industries to consider before launching their native app in the App stores or Play store. Each native app is unique. There is no secret tool or perfect KPIs to guarantee your app's success, but you have to able to utilize it properly and efficiently. If you want to a native mobile app development, then keep in touch with us.
We hope we helped you with your pre-launching strategy. Keep reading our blogs, and feel free to share this post among your friends and family members and also share your queries in the comments below.

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