LinkedIn b2b lead generation is one of the most basic tools for lead generation. But, it is also the most underrated and confused among B2B marketers. Most LinkedIn lead generation companies treat it like any other social media platform (Facebook, Google, Instagram) and center on maintaining an account, posting regularly, and running ads. While such an offer might get you ‘views’, ‘clicks’ & ‘like’ and ‘engagement’, it’s unlikely to be a reliable source of leads for B2B lead generation companies.
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