There's a ton of online materials that can make any novice an expert Web designer and developer. Creating the most beautiful website can be done with Flash animation pages rather than HTML or have snippets of that and other design elements interspersed with HTML text which is often the preferred way to get your page search optimized on the major search engines like Google.

Spicing up your website can be easy by simply conforming to tasteful aesthetics and web design guidelines. This includes sticking to recommended image file sizes so as not to slowdown the display of your site.

Depending on your target demographics, you can have a playful website or a stern one. You can have it look informal or more corporate-looking, colorful or monochromatic, etc. But regardless of the design, one element that is independent of the aesthetics is the content. No amount of aesthetic design can make a website interesting unless it has the content that your readers, audience and markets are looking for or are interested to find out.

Offer eBooks

Textual content is quite important. Not only will it make the site more interesting to visit, it is also one design element that figures a lot in any search optimization algorithm employed by search engines. Ebooks Gratuits But one content-enriching element that has yet to be indexed by search engines and therefore, are not analyzed for page ranking results are eBooks. Yet they offer some of the best means to get traffic to your website.

Spice up your website with free eBooks, either authored by you or another writer on topics related to the products and services provided by your website. If it's a blog site, eBooks can be offered on subjects related to your blog's points of interest.

The easiest way is to link your website to free eBook sites that contain materials related to your website. Either that or you can directly link the free downloadable ebook on your site so that your visitors immediately get the download process started once the hyperlinked icon or text is clicked.
You don't have to offer the entire free eBook. You can have a chapter featured one after the other regularly on your site which, if engaging enough, can cause repeat visitors to your site to download subsequent chapters to complete the eBook.
eBooks for Viral marketing

Considered the best benefit of free eBooks is its utility as a viral marketing tool. You can write simple 10-20 page eBooks about the products or related topics on your site and have it published online with links that promote your site as well as others.

The eBook should also contain invites for the downloader to freely share the eBook. This way you can invite other sites to offer the same eBook. Needless to say, as your eBook gets downloaded frequently, so does the visitors to your site.

There are countless online sites that can tutor you on creating your own eBook. It's no rocket science; even an ordinary word processing application that can output in PDF file format can help you create an eBook for your site.