And of course you will 5.08mm terminal block want to include your company logo.

Usually your marketing consultant or graphic designer will want to plaster your logo on all your marketing materials, using the logo as a substitute for real marketing design. "A lot of work went into

creating that logo, and we must convey a consistent corporate image" is the usual mantra. What ever you do, don't ask "Why is consistency so important?" That question opens the way for tedious theorizing about "the long term importance of developing a corporate image."

You would be better to agree. "Yes, by all means, we want to present a consistent corporate image." And then add, "But I want this card to do some selling for me, so I would like to give the sales message a bit more prominence than usual."

In other words, use the usual corporate colors, typeface and layout style. Include the logo too. But give

prominence to the sales message. Show a picture of your product. Or if you think you are the product

(as most real estate agents seem to think), then include your own picture. But don't forget to enhance the photo with that slogan we talked about in the previous section.

And now that you have a killer card, get out there and start handing them out.

If you are anything like I use to be, than getting writers blocks while writing your proposals is common for you. The key is to master speed writing techniques, and this will help to push through the block in your mind while writing.