The design of your online store can greatly impact the user experience and overall quality of the shopping experience. You need to pay close attention to how your website looks and feels from the user’s perspective, and ensure that your website not only functions correctly but looks great as well.

Hiring a Shopify designer is important if you actually want to provide a quality experience for your users. Though eCommerce platforms such as Shopify make a big deal out of providing a ton of easy-to-use features that make building and launching an online store relatively easy, there’s a huge difference in the performance of a professionally-developed website and one constructed on your own.

Is Shopify Web Design Really That Complicated?
Shopify is an amazing platform that certainly simplifies the process of building an online shopping experience. In fact, all it takes is uploading a few images and filling out some fields to create your products, and Shopify will essentially build a storefront for you. As long as you have the right data in place, you essentially will have a functioning store ready to take in customers.

But wait, is this really a professional shopping experience, or just an amatuer attempt at one? The truth is, a Shopify website that is not properly designed will not be optimized for the user, and will come across as untrustworthy. Not only that, there is a good chance that the quality of the SEO won’t be up to par either, which means that the website will not rank well in the search engines and may never be seen at all.

Despite how it may seem once you dig into the Shopify page builder and other tools, web design is indeed that complicated and shouldn’t be left as a footnote to your online business pursuits. If you intend on being successful online, there is a certain standard that you will have to meet. Your users are expecting a trustworthy and professional experience, and if they don’t pick up those signals from your website, they won’t stick around for very long.

While Shopify does provide store owners with an array of useful tools, you can’t put a price on quality design. Professional Shopify designers understand how to draw users in and help them find what they are looking for. They know how to help optimize your website and ensure that everything looks great across all devices. Not only that, a true designer will be able to craft beautiful custom elements for your website that can enhance the user experience and give your online store that feeling of authority that users love.

If you want to see your Shopify store prosper, you need to consider getting in touch with the team of Shopify experts at 1Digital®. Their designers and eCommerce gurus have the knowledge and skills necessary to create beautifully optimized stores that attract customers and get conversions. Hop on a call with them today at 888.982.8269 to see how they can help give your store the refresh it needs.