Salesforce is the world’s leading cloud-based CRM software that helps your business grow into a more streamlined, effective, and efficient organization across all bases.
Having been in the market since the late 90s, Salesforce has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all of your business needs sales
The software company has become very popular in recent years. TheStreet's founder Jim Cramer even dubs the service as a 'Cloud King' and has been very bullish on the stock - seemingly with good reason.
Companies use Salesforce to understand their customers, connect with them on a variety of levels, and help grow their customer base.
The cloud-based software allows companies to track (in real-time) analytics, customer success and support, customer complaints, and a variety of other CRM functions with the ease of cloud storage and access wherever the users are.

salesforce certification: Learn To Create Your Own Salesforce App.

Why you should use Salesforce?
Salesforce has editions for a variety of users. It offers different editions like Group, Professional, Enterprise, and Performance (For Sales Cloud). An organization can select the Salesforce CRM edition according to their aims, and the features they require. Do note, the editions have price variations too.
Here listing the major benefits of using Salesforce:
CURRENT TRENDS AND SUSTAINED GROWTH
VISION AND EXECUTION
STRATEGIC ACQUISITIONS
HIGHLY DIVERSIFIED OFFERINGS
CLOUD-BASED
CURRENT TRENDS AND SUSTAINED GROWTH
VISION AND EXECUTION
STRATEGIC ACQUISITIONS
HIGHLY DIVERSIFIED OFFERINGS
CLOUD-BASED