Nike is not in the sports marketing profession baby boy again, it carried out the stricter control system, the operating results successively was also climbing. Nike Corporation "the innovation kitchen" (InnovationKitchen) the design office is situated in a shape elegant 4 building, looking from many aspects, can let the person association company's newly established time. The Nike Internationalist Damen Nike Corporation's headquarters located at Oregon's Beever the city, the area amount to 70 hectares, the headquarters building is named Mi �· Hanmu (MiaHamm) the construction, the innovation kitchen are located at building one. The reason that Nike Corporation can in the value 35, 000, 000, 000 US dollar athletic shoes professions blooming, was because of had the Nike athletic shoes, but innovated the kitchen is precisely the Nike athletic shoes' birthplace.

In this take the athletic shoes as in working center's brain trust, the designers seeks for the creation inspiration from each domain, from the Irish style's construction, on violin's round arc which family manufactures to Stella the Valee, all embracing. Golden Goose Femmes On an office wall was demonstrating Nike Corporation once manufactured each pair of Jordan basketball shoe (AirJordan), but in the workshop has piled up with the new style athletic shoes' rough plan. The innovation kitchen to the major part visit's visitor, even was the majority Nike Corporation's staffs is a forbidden area. The company with the tone which banters on front door's signpost wrote: "kitchen heavy, idler no admittance. "All Nike is to break the law, which is belong to its special culture.

(2) the marketing strategy of Nike is the most "cool" brand in consumers mind. In consumers' mind, Nike can reflect individuality, creativity and most dynamic, vitality, and the basic http://www.linvitationauvoyage.fr value such as leisure. In China, the concept is one of the most popular cultural experience, with the connotation of the brand as the added value of products, Nike, and the price is no longer is a problem of the consumers' mind. What's more, Nike, and the price is not only not become obstacles of its sales achievement instead of Nike in the Chinese market the brand value, cultural identity. Because Nike long-term unremitting culture reshaping and sports promotion, Nike has become the symbol of popular culture to some extent, become the consumers' mind of refuge point of cultural identity.

This achievement is obviously Nike managers do not foresee. Nike, in short, Asics Scarpe Descuento Venta in the Chinese market is a kind of cultural concept of the "cool" and "fashion", its brand differences and core competence is a kind of based on cultural identity and social identity of the consumer experience, a feeling that shape the enterprise and product perfection and dynamic image is the company's strategic objectives. Knight thinks that teenagers imitate ability is extremely strong, the brand is extremely sensitive, the star of the campus wearing often become the object of imitation of the characters, so just try to get the most attractive athlete to wear Nike, is bound to attract a large number of people of the country's imitation.

Nike in order to better Nike Air Max 90 Mujer into the Chinese market. In the aspect of marketing is also under the great kung fu. "A company to take down a league sponsor, this seems to be all over the world without precedent. " Beijing guoan fans of Nike large investment in the Chinese football is somewhat unexpected. And these fans don't know is that this is not the only the Nike in China this year. In February this year, Nike began to build the Asia's largest logistics center in jiangsu - Nike China logistics center; In march, announced the closure of four plants, including mainland China has the only wholly owned footwear production factory; At the same time, the http://www.linvitationauvoyage.fr company's channel also began a new round of reshuffle. The news that due to the poor small dealer's business, Nike began to sales business to focus on the larger dealers. Nike is making its business in the Chinese market is becoming more clear, is the reason behind the Chinese market more and more important in the world map.