Blake Jorgensen, Electronic Arts' main financial officer, spoke on the NASDAQ 37th Investor Program on EA Sports games, among others. For example , based on Jorgensen, FIFA 18 has a great balance between the players who else spend money on Ultimate Team and those who do not. Well, half of the best Team players might invest money in the mode.

Speaking at the NASDAQ 37th Investor Program, Blake Jorgensen, Chief Financial Police officer of Electronic Artistry, talked about the popularity associated with Ultimate Team setting in the sports games of EA Sports activities. For example , in FIFA 18 there is a excellent balance between gamers who would use the optionally available microtransactions in the setting and those who do not.

"Currently, about 70 to 75 percent of all players who else buy our sports activities games use the fifa ultimate Team 18 coins Greatest Team mode, " says Jorgensen. "It's fun and a good way to play the game, with about half of those seventy five percent investing money and the other half actively playing without these extra expenses, in a free-to-play globe that's a fantastic balance between paying as well as nonpaying players. "

According to Jorgensen, primary is not on getting the players to spend additional money on Ultimate Team, but rather on customers trying the mode out. So one is convinced that the players have a lot of fun with it as soon as they check out Ultimate Team and thus play the setting for a long time. These days, gamers would play less games than they used to, but live longer, thanks to live services and occasions.

For Jorgensen, this of entertainment has a particularly good price-performance ratio. "A current feature film can cost $ 20 in america even before you buy snacks, and a video game which costs $ sixty and is played by people three, four, five thousand hours a year is a very top quality For the price, if the players also invest extra money, they do it to increase the fun and excitement, and we try to give the consumer what they really want and more, rather than a new game develop or attempt something else. "