Cowen cheap fast wow gold analyst Doug Creutz this morning turned bullish on Electronic Arts, raising his rating on the video game company to Outperform from Neutral, citing in particular his enthusiasm for the company's new game, Star Wars: The Old Republic. "We believe it is trending as well or better than two of the top selling PC titles last year, Blizzard's 'Starcraft 2' and 'World of Warcraft: Cataclysm', both of which went on to sell over 4 million units. We are raising our 'Star Wars' first year sell though estimate to 3 million units from 1.5 million units and our run rate subscriber estimate to 2 million from 1 million."

He adds that NCAA Football 12 is off to a good start, and that Madden NFL 12 is tracking ahead of last year's version. He also notes that the company is launching Sims Social on Facebook next week. And he says Battlefield 3 "continues to track well ahead of its launch," and projects 11 million units in first year sell through.

"We have been a long time skeptic on ERTS shares, having maintained our Neutral rating since we initially launched coverage of the company in November 2005," he writes. "Many of our historical concerns about the company still stand. Nevertheless, we are

convinced that both Star Wars and Battlefield 3 are likely to be significant hits for the company, and that the market will value EA in a fashion similar to our sum of the parts analysis," which he says supports a stock price 25% higher within 12 months. "As a result, we enthusiastically recommend purchase of ERTS shares at current levels."
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