Together with the feed through terminal block fact that confusion is good business because when consumers

are confused Marketing experts, advertising gurus become

indispensable, nowadays the only way to avoid marketing/advertising

is to block your ears.

It is a shame that the Marketing Director of Kellogg s appears to be

protecting advertising agencies for this is a moment of fundamental

assessment of what advertising agencies should or should not do.

After more than fifty years of advertising, Advertising Agencies have

accumulated yet another ill-designed feature, poorly co-ordinated

with the rest.

Advertising should emerge from any reassessment with a policy and design on clear

principles. Does advertising continue to serve a public interest?

Does advertising have a legitimate role at all? Could it be made more

efficient?

To retain consent for their advertising programmes agencies are going to

have to do more than create advertising, they are going to have to be

totally accountable and show a complete understanding of the word

“communication”!

The tradition of advertising originated many years ago in a far less

complicated time than to-day with far less clutter but once that

benign period passed they went on doing it. It had no purpose but

they persuaded themselves that it looked good. Human beings are

good at justifying their mistakes to themselves keeping them going

when they really shouldn't !

Together

with the fact that confusion is good business because when consumers

are confused Marketing experts, advertising gurus become

indispensable, nowadays the only way to avoid marketing/advertising

is to block your ears.