To have a successful eCommerce Advertising Strategy, you have to keep up with the latest trends. Outdated options are often ineffective and a waste of both your time and money. Therefore, it is crucial to know what advertising techniques work and which are not worth your time. While there are a wide range of marketing strategies available, you don’t want to miss these six styles of advertising.

Affiliate Advertising
Affiliate marketing is another form of free advertisement. However, unlike PPC marketing, you don’t have to pay for visitors who click on your ad and visit your website. You don’t pay anything unless your visitor makes a purchase, signs up for your mailing lists, or completes whatever predetermined goal. The main risk associated with this form of advertising is that not every visitor to your site will convert into a sale.

Mobile Advertising
An up and coming trend that is new to the eCommerce advertising strategy scene is mobile advertising. While it is gaining more popularity each day, mobile advertising is an advertising option displayed on PDAs, smartphones, tablets, and other mobile devices.

Manufacturing Links
A great way to advertise is to ask a manufacturer if they will add you to their site's “Where to Buy” section. In most cases, this is a free option, and the only thing you need to do is ask them. However, before you do this, always make sure your website is up to snuff (including design, navigation, content quality, etc.) against the competition they have listed. To increase the manufacturer’s confidence in whether or not you will be a quality source for their clientele, always have at least a few customer testimonials on your website. Not only will this strategy help you benefit from SEO, but you can earn a significant amount of direct sales and higher generator of additional traffic for your site.

Email Marketing
One of the fundamental aspects of eCommerce marketing is through email advertising campaigns because it is one of the most influential choices for convincing customers (or potential clientele) to purchase even more. Email marketing options are an excellent way to keep in touch with your clients and to send them helpful information about your products and/or services. Plus, the majority of consumers open their emails, even ones that are only simple advertisements, and convincing an existing customer (or one who signs up for your mailing list) to purchase a new product and/or service is much easier than cold-sales.

Pay-Per-Click Advertising
Pay-per-click (or PPC) advertising is also known as cost-per-click (or CPC). This method is a great way to lose the risk of insufficient ads because, unlike many other advertising opportunities, you only pay for the users who visit your website. At a minimum, PPC should be a default requirement for your eCommerce advertising strategy. After all, you are getting the majority of your advertising for free (you are getting your name out there with every search), and only paying for those who click on the advertisement.

Writing Content
Whether as a guest post in different industry blogs or articles for your sites, writing content is an excellent marketing and advertising strategy (as it offers a way to showcase your expertise in your products and or services). Not only will this help to generate trust with your consumers, but it also helps provide the highest amount of bang for your buck by offering you the long-term benefits of SEO (search engine optimization).

If you’re looking for more information about eCommerce advertising strategy options, make sure to check out Genius eCommerce today.