It is projected that the global anti-counter packaging market will expand at a double-digit CAGR of 12% during the forecast period (2017-2023). Market Research Future (MRFR’s) study reveals that the uptake of Anti Counterfeit Label in industry verticals has been impressive in recent years. Anti Counterfeit Label solutions are increasingly used to reduce the inflow of fake products and raise the level of authenticity of genuine products.

Counterfeit has been a major issue for most industries, having a crippling effect on revenues. Brands continue to incur huge losses due to counterfeiting. The value of counterfeit pharmaceutical business is close to USD 200 Bn valued annually. It is the largest business of fraudulent good worldwide. This makes Anti Counterfeit Label solutions highly sought-after and valued. Demand for innovative product tracking technologies has increased significantly. Moreover, favourable policies are introduced to support the adoption of anti-counterfeit solution in various industries including pharmaceuticals and F&B. The aforementioned factors are driving the growth of the global Anti Counterfeit Label market.

The global Anti Counterfeit Label Market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Among these, Asia Pacific region dominated the anti-counterfeit market with the largest market share in 2016 is due to increasing counterfeit practices in all major end-user sectors. The market in the Asia Pacific region is primarily increased due to the growing awareness among the consumers regarding fake products, which has led to more consciousness about product-related information before actual consumption by the consumer. Thus, increasing demand for Anti Counterfeit Label in the region. North America and Europe held almost an equal share in 2016 due to the growing manufacturers focus on developing sustainable Anti Counterfeit Label options to avoid encounter with a loss in the business and maintain genuineness of the product in the market.

Key Players

Some of the key players in the global Anti Counterfeit Label market are Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), E.I. Du Pont De Nemours and Company (U.S.), Zebra Technologies Corporation (U.S.), Sicpa Holding SA (Switzerland), Alpvision SA (Switzerland), Applied Dna Sciences Inc. (U.S.), Savi Technology, Inc. (U.S.), Authentix, Inc. (U.K.), Ampacet Corporation  (U.S.), Tracelink Inc. (U.S.), Advanced Track & Trace S.A. (France), Atlantic Zeiser GmbH (Germany), and Impinj, Inc. (U.S.),

Segmental Overview

MRFR’s report includes a detailed segmental analysis of the global Anti Counterfeit Label market on the basis of usage feature, technology, end-user and region.

On the basis of usage feature, the market has been segmented into covert, overt, forensic markers, tamper evidence, and track & trace. The track and trace segment accounts for a sizeable share of the market. The segment is expected to exhibit an impressive growth over the next several years. Anti Counterfeit Label is used to track & trace various types of packaging variables. Track & trace technology covers brand documentation symbols, product statistics display, transportation information etc.

On the basis of technology, the market has been segmented into holograms, labels, barcode, RFID and others. Of these, the RFID segment accounts for the most significant market share and this trend is likely to continue through 2023. RFID is an advanced technology, which finds widespread application in the packaging sector.

On the basis of end-user, the market is segmented into food & beverages, healthcare, apparel, consumer goods, automotive and others. The healthcare segment is expected to remain highly profitable during the forecast period and exhibit a high growth rate. Enforcement of strict laws to prevent medicine counterfeiting is driving the adoption of Anti Counterfeit Label in the pharmaceutical sector.

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