A2P and P2A Messaging Market 2020 Global Industry research report explores analysis of historical data along with size, share, growth, demand, revenue and forecast of the global A2P and P2A Messaging and estimates the future trend of market on the basis of this detailed study. The study shares market performance both in terms of volume and revenue and this factor which is useful & helpful to the business.

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MARKET INTRODUCTION

Application-to-Person (A2P) is the procedure of sending mobile application messages through an application to a mobile user. A2P messaging is also called professional or enterprise SMS. Person-to-Application (P2A) is a procedure of sending a message from a mobile user to an application. It is called as mobile originated (MO). A2P messaging provides various benefits, such as increasing the efficiency of several corporate platforms and support services and progress communication. P2A messaging also suggests various advantages like an individual can easily interact with companies and service providers and with text messaging providing a quick, universal, and trusted route for client-business communications.

MARKET DYNAMICS

Growth in mobile payment and mobile banking applications increased mobile marketing by application developers and marketers, ability to receive messages without a data connection and rapid increase in mobile subscriber base are some of the important factors driving the growth of A2P and P2A messaging market. However, the changing nature of government rules and regulations across the globe and illegitimate grey route, which affect the mobile network operators' revenue, are some of the major restraining factors of the A2P and P2A messaging market. Cumulative scope of application in the entertainment, media, and healthcare sectors is anticipated to fuel the A2P and P2A messaging market growth.

MARKET SCOPE

The "Global A2P and P2A Messaging Market Analysis to 2027" is a specialized and in-depth study of the A2P and P2A messaging market with a special focus on the global market trend analysis. The report aims to provide an overview of A2P and P2A messaging market with detailed market segmentation by type, business model, application, end-user. The global A2P and P2A messaging market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading A2P and P2A messaging market players and offers key trends and opportunities in the A2P and P2A messaging market.

MARKET SEGMENTATION

The A2P and P2A messaging market is segmented on the basis of type, business model, application, end-user. On the basis of type, the market is segmented as traditional and managed messaging services, cloud API messaging platform. On the basis of business model, the market is segmented as large enterprise, SMES. On the basis of application, the market is segmented as pushed content services, interactive services, promotional campaigns, CRM services, other services. On the basis of End-User, the market is segmented as BFSI, media and entertainment, travel and transport, hospitality, retail, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global A2P and P2A messaging market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The A2P and P2A messaging market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting A2P and P2A messaging market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the A2P and P2A messaging market in these regions.

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MARKET PLAYERS

The reports cover key developments in the A2P and P2A messaging market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from A2P and P2A messaging market are anticipated to lucrative growth opportunities in the future with the rising demand for A2P and P2A messaging market. Below mentioned is the list of few companies engaged in the A2P and P2A messaging market.

The report also includes the profiles of key A2P and P2A messaging market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

AT T INC.
BEEPSEND AB
CLX COMMUNICATIONS
GLOBAL MESSAGE SERVICES
INFOBIP LTD.
MAHINDRA COMVIVA
SAP SE
TATA COMMUNICATION LTD.
TWILIO, INC.
TYNTEC GMBH
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