At SDI, we focus on Linkedin b2b lead generationfor advanced SAAS based products in mid to large enterprises. As part of these projects, we reach out to C-suite and senior profiles across functions such as Sales, Business Development, Administration, Human Resources etc. to open conversations.
Our B2B lead generation campaigns put us at the frontline of sales works and help us sense early trends and their connections for B2B businesses. After a couple of weeks of observing and analyzing responses across 100+ campaigns, we came across some key trends that are evolving in B2B buying which might continue beyond the current crisis.