A brand advocate is a client who regularly uses the brand’s services, advises his friends and actively supports social networks.
Such people are of great value to companies, as they contribute to their promotion. The brand’s lawyers regularly buy, recommend the brand to friends, monitor the life of the company on social networks, participate in discussions and tell friends about it over a cup of coffee.
What is the value of brand advocates?
Effective brand promotion. The brand promotion channel plays an important role, as people tend to trust customer reviews and recommendations more than advertising. In many cases, the information shared by brand advocates can be called user-generated content, for example, their posts on social networks, comments, reviews.
Cheap way to attract customers. Brand advertising will cost the business much more than finding and nurturing lawyers. Segmented and targeted advertising takes time to analyze and budget, and it is not known whether it will be effective. The brand’s lawyer will do everything instead of the company, there will be more trust in him, but a lot is also required from the business: to provide high-quality goods and a high level of customer service.