You may ask yourself, what would be the benefit of a video brochure from a traditional print version? First, let us start with the purpose of a brochure. The aim is to be an informative document (usually paper) meant for advertising. Some benefits brochures carry are the following: easily distributed, cost-effective, they tend to build trust, hold tons of information, personalize your business by allowing you to simulate one-on-one communication, and can help establish your business authority by showing professionalism.
With the increase of technology and video, it would be unwise not to combine a successful advertising method with video content's surging consumption. Luckily, video brochures can combine these two elements. On average, it has reported that customers would rather watch a video about a product than reading about it. Videos tend to be more engaging compared to that of traditional print media. A significant portion of customers, ninety percent to be exact, have stated they could make a better purchasing decision when they saw a product video. Videos allow for demonstrations of products building even more trust. Video brochures, in particular, enable you to take advantage of both aspects of this. One example would be your ability to show your product or service in action and how it will improve your customer's lives while including your company goals and objectives in text, allowing you to convey the message of your company and giving examples of it.
Video brochures also allow you to greatly increase the amount of information you can provide in a single booklet. Typically here at Mediafast, a Video Brochure comes with a standard with 256M of memory, approximately fifteen minutes of content. Still, you can upgrade the memory chip to contain much more such as 1GB, equaling about one hour of content. Need to change the content? Unlike your traditional print brochure, you can alter your video brochure's content by simply dragging and dropping the content into each device. Reusability is another huge benefit of Video brochures. With rechargeable batteries and the easy process to change content, you can reuse brochures in different ways that fit your current objectives. Another way video brochures can benefit your company is, according to Hubspot, an estimated eighty percent of customers can easily remember a video they watched as long as a month ago. On the other hand, text ads do not leave that lasting impression. The advantage this brings is that since video content is so much easier to remember than text content, your customers who remember what you were portraying in your video will also not forget you and your brand bringing more leads and sales.
Overall, it is easy to see how video brochures combine the best of both worlds. They combine the successful and proven method of print and the power and lasting effect of video content.

Mediafast is the leading manufacturer of video brochures