The booklet is the most effective type of advertising printing, which at the moment is widely used. We give the buklet capidefinition: a booklet is an edition printed on a sheet of A-3 or A-4 format and folded one or several times. The popularity of booklets is explained by the obvious benefits of this type of printed product. First of all, low cost on the background of high informativeness of booklets. Secondly, in comparison with the advertising leaflet, the seffaf Vizitka information by consumers (should be noted that the advertising booklets will be answered accordingly. In the third, the booklets are more compact and together with the theme look more solid, without leaving any feeling of imperfection, which may appear after acquaintance with the advertising leaflet.