Despite how great of a platform Shopify is for eCommerce stores, there’s still plenty of things you have to consider when addressing your SEO. Search engine optimization is one of the most important aspects of your website right now if you want to generate traffic, but it doesn’t just happen on its own.

If you want to improve your Shopify SEO and start attracting more organic traffic to your website, the following on-page enhancements might be useful for you. With all of the updates Google continues to make with their algorithms, you have to make sure you are doing everything possible to properly optimize your website if you want to remain competitive.

On-Page Changes to Consider For Your Shopify Store
When making changes to your online store, you always want to keep the user in mind and go from there. While you may not be that tech-savvy or aware when it comes to specific SEO problems, as long as you stay user-focused you will have a better idea of how to improve your website on a fundamental level.

With that being said, you can start by updating the copy on each of your product pages and fleshing out the details. You should think of every one of your product pages as a potential sales page. You don’t want to give just a one-sentence description or a single low-quality stock image of your item. Shoppers want to be sold to, they want a reason to purchase this product from you specifically, and it’s your job to give it to them.

This is the kind of user-centered design that Google takes into consideration heavily now. If you provide detailed information on your products, Google will consider you an authority on that project, especially if your description contains important keywords. Even if you have an incredible selection on your store, with hundreds of products, each one of them should be infused with the same quality. Long-form information, proper interlinking with other pages, keyword usage, and high-quality media should be implemented on each product page in order to increase the value that you are providing to your customers.

Another on-page adjustment you can make is to simplify your navigation. Think about your website from the user’s perspective. Does your navigational hierarchy make sense? Is it easy to browse through your product catalog or do you have to hunt around for certain items? Do your product categories make sense and accurately describe what you are selling? Do any of your categories overlap, and if so, can you find a way to consolidate them?

While you want to make sure that any categories you change in this process are properly redirected, updating the hierarchy and navigation of your website can improve the user experience and allow Google to better crawl your website for faster indexing and better authority.

If you make these specific changes to your website, you will certainly increase the likelihood of ranking, because you are improving the quality that you are providing on your website. However, these tasks might not be easy to implement if you don’t have extensive technical background or the time to put it all into motion.

In this instance, it may be better to simply get in touch with an agency that can help you with your Shopify SEO needs. A professional team of eCommerce SEO experts like Genius eCommerce® would be able to dive right into your business and help you construct a powerful campaign that would cover all of the necessary points when it comes to optimizing your website. Get in contact with them today for more information on improving your store using SEO!