You may already have a strong digital marketing strategy in place that utilizes SEO, email outreach, and other time-tested tactics, but have you considered introducing a little Facebook into the mix?

A Facebook advertising company can help push traffic to your products while building your brand at the same time. With billions of active users on the platform and some of the most sophisticated targeting options for fine-tuning your marketing efforts, Facebook can become an invaluable tool for your business, if it’s managed properly.

Don’t Fly Blind With Facebook Advertising
What you don’t want to do when it comes to running Facebook ads is to try and tackle your campaign all by yourself. Even if you have prior experience with PPC or running ads on social media, it’s easy to waste money and time on platforms like Facebook without seeing a return if you don’t know exactly what you are doing.

Part of what it takes to succeed on Facebook is a combination of proper targeting combined with expertly-crafted ads. You need enough time and expertise spent on each area in order to generate actionable results. Facebook advertising isn’t like typical Amazon or Google PPC because you aren’t simply creating an ad graphic and displaying it. You are creating a sponsored post on Facebook that can be interacted with.

This means that if you don’t get your targeting right or wind up creating an ad that doesn’t resonate with your audience, you may receive angry reactions or less-than-beneficial comments on the post itself, which can bleed over into your actual page and possibly even get your ad account reported. You want to make sure that you avoid all of these potential hurdles by first deep-diving into your target audience and then knowing how to craft just the right ad that will get positive reactions.

Why a Professional Facebook Advertising Company Can Make a Difference
It’s worth investing in the services of an agency that routinely crafts these kinds of ads, because Facebook can be incredibly beneficial for eCommerce stores that want to connect with their users and drive traffic. While there are certainly pitfalls that you need to avoid, this form of digital marketing can reap incredible results if managed properly.

Specifically, you can create an ad that resonates with your target audience and warms them up to your branding as a whole. They may even decide to like your Facebook page and become a fan of your brand simply based on how funny, witty, or interesting your ad is. This is a powerful form of marketing that few other platforms can compete with.

If you are interested in using Facebook to generate traffic and sales, you need to get on the phone with Genius eCommerce®. They are one of the few true eCommerce digital marketing agencies that specialize in all forms of PPC advertising, including Facebook marketing. They are the Facebook advertising company you want behind the wheel if you plan on using this platform seriously. Give them a call today!